#marketoonist

· 1mo ago

Gut Feel Decision Making https://marketoonist.com/2026/09/gut-feel-decision-making.html #Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

marketoonist.com

Gut Feel Decision Making cartoon - Marketoonist | Tom Fishburne

As an HBS student, I was once assigned to be the handler of founding Netscape CEO Jim Barksdale for the afternoon at a school tech conference. Jim was particularly well-known for his "Barksdaleisms" -- his colorful proverbs on how to run a business. One of the Barksdaleisms that I always liked: “If we have data,

Markedsføringsnytt @nyheter@falk.cafe

· 2mo ago

The Itty Bitty Sh*tty Committee https://marketoonist.com/2026/08/the-itty-bitty-shtty-committee.html #Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

marketoonist.com

The Itty Bitty Sh*tty Committee cartoon - Marketoonist | Tom Fishburne

I've always liked this colorful expression to describe the critical, anxious inner monologue that can drive our thinking. For anyone doing creative work, the committee is a barrier. It can stymie whatever creative ideas we're working on. It's hard to fully mute the committee, but we can create environments that help turn the volume down.

Markedsføringsnytt @nyheter@falk.cafe

· 3mo ago

AI Overviews Changing the Game https://marketoonist.com/2026/08/ai-overviews-changing-the-game.html #Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

marketoonist.com

AI Overviews Changing the Game cartoon - Marketoonist | Tom Fishburne

There’s an old joke that the best place to hide a dead body is page two of Google search results. For years, the name of the game was to rank as highly as possible in the top 10 blue links. Some of the game resulted in mindless keyword stuffing and other SEO hacks. But it

Markedsføringsnytt @nyheter@falk.cafe

· 3mo ago

Optimizing for the Wrong Metrics https://marketoonist.com/2026/07/optimizing-for-the-wrong-metrics.html #Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

marketoonist.com

Optimizing for the Wrong Metrics cartoon - Marketoonist | Tom Fishburne

I recently stumbled across Goodhart's Law: "When a measure becomes a target, it ceases to be a good measure." The British economist Charles Goodhart originally framed this in a 1975 article on monetary policy, but it's an important watch-out for business today. When we optimize for a number instead of our true goal, we risk

Markedsføringsnytt @nyheter@falk.cafe

· 3mo ago

The Trust Gap in Marketing Qualified Leads https://marketoonist.com/2026/07/the-trust-gap-in-marketing-qualified-leads.html #Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

marketoonist.com

The Trust Gap in Marketing Qualified Leads cartoon - Marketoonist | Tom Fishburne

The quality of marketing leads is an age-old sales gripe. David Mamet famously captured this sentiment in the 1984 play (and 1992 movie) Glengarry Glen Ross. The leads were so bad, they became a running joke among the sales team. In 2002, B2B research firm SiriusDecisions gave the problem a framework, the Demand Waterfall, and

Markedsføringsnytt @nyheter@falk.cafe

· 4mo ago

Top of Mind https://marketoonist.com/2026/06/top-of-mind.html #Marketoonist #Humor #TomFishburne #Marketing #Markedsføring

marketoonist.com

Top of Mind cartoon - Marketoonist | Tom Fishburne

In 2005, I drew a cartoon with a consumer and a brand tying the knot in a wedding ceremony. In her vows, the consumer says: "And I promise to be loyal, forsaking all other brands, unless your competitor is on deal, you're out-of-stock or you're just not meeting my need states at the time." That

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