@zak Snowsky and JadeAudio (Fiio sub-brands) have been releasing what I think at least is dipping there toes into trying to capitalize on this market. With the release of the echo mini, disc, echo, and JM21 I think they are seeing if there’s enough interest in a “average person” player. Fiio proper still is only focusing on the HiFi market but I see these sub-companies as feelers for a more universal market.