@gloriouscow I dunno: a Lifer would've started in the 1950s, and a Hamilton watch might've been a much more familiar (and American) name than Rolex. The only thing I know about IBM recognition is from a friend who started as a junior in IBM Canada c. 2000. On her first day, she was shown a huge catalogue to pick her business card from. It looked like she could pick any, but picked one that was reserved for Lifers. Her manager advised that there was one very basic design she could have