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@derbadian@mas.to

2025-12-22 19:54 UTC

What do you mean you don't obsessively count the number of chocolates in a tub of Celebrations every year and put the results into an Excel spreadsheet!? Anyway, the 2025 results are in: Bounty x5 Galaxy x5 Galaxy Caramel x5 Maltesers x5 Mars x9 Milky Way x9 Snickers x9 Twix x7 The tub itself has gone down another 50g since 2024 (100g since 2023!) Hard to believe that I used to give this content to Zuckerberg for free, you're welcome Fediverse! #Christmas #Chocolate #Shrinkflation

Replies (26)

  • @MintSpies@beige.party 2025-12-22 20:07

    @derbadian@mas.to I was going to ask if you'd got time-series data showing how the distribution of chocolate types has changed over the years, but then I realised quite how sad I sound, so I will refrain. Even so, I salute your dedication!

    Open ##3074291

  • @PetraPhoenix@beige.party 2025-12-22 20:09

    @derbadian@mas.to Well I obsessively count them, but I had never considered a spreadsheet. Until now.

    Open ##3074300

  • @yrrsinn@chaos.social 2025-12-22 21:28

    @derbadian@mas.to How many tubs per year were sampled?

    Open ##3074301

  • @derbadian@mas.to Do you also track by weight per type or only per piece?

    Open ##3074303

  • @GoodCheerPixie@mstdn.social 2025-12-22 21:41

    @derbadian@mas.to I only wish I had done this for the last 30 years for all the tubs.

    Open ##3074305

  • @b_rain@troet.cafe 2025-12-22 21:48

    @derbadian@mas.to In times of shrinkflation, this looks like a solid investment. Also, may i add this classic #meme:

    Open ##3074306

  • @derbadian@mas.to has the reduction been a particular bar or is the mix changed?

    Open ##3074308

  • @derbadian@mas.to amazing work. Thanks for doing the stats so that others can build on your efforts. A bit of missed opportunity to do an actual sweetie bar chart

    Open ##3074313

  • @Npars01@mstdn.social 2025-12-22 22:26

    @derbadian@mas.to Shrinkflation. Billionaires have become addicted to it and the many other forms of #enshittification. https://en.wikipedia.org/wiki/Shrinkflation They still have a lot of gall blaming workers' demands for a living wage, when it's actually their greed that's causing inflation. https://www.theguardian.com/business/2025/oct/28/shrinkflation-hits-everyday-staples-piling-more-pressure-on-households https://www.buzzfeed.com/meganeliscomb/shrinkflation-dec-2025 https://www.thecooldown.com/sustainable-food/oreo-shrinkflation-cookie-packaging-reddit/ https://www.dailymail.co.uk/news/article-15388403/Quality-Street-shrinkflation-Christmas-chocolate.html https://qz.com/product-shrinkage-size-cost-price-inflation-shrinkflation#10-everyday-products-that-are-getting-smaller--but-not-cheaper https://intelligence.coffee/2025/11/dunkins-shrinkflation-gate/ https://news.sky.com/story/shrinkflation-its-not-your-imagination-these-products-are-getting-smaller-13459111 https://www.nerdwallet.com/finance/learn/what-is-shrinkflation https://www.buzzfeed.com/meganeliscomb/shrinkflation-oct-25

    Open ##3074315

  • @delcj@mas.to 2025-12-22 22:28

    @derbadian@mas.to if i did this, i'd probably group the Milky Way, Mars, and Galaxy columns together :haha:

    Open ##3074319

  • @lettosprey@tech.lgbt 2025-12-22 22:34

    @derbadian@mas.to I can only think of this tub, but it's generally not something that people buy to count, more something businesses get, we just tend to buy a small "bag" version of it, and the only important bit is that there is pieces of banana-cream filled chocolate in there. Because they took them away once, and then someone started a "bring them back!" petition on Zucerbook, and at least Zuckerbook is good for something since they did bring them back. https://www.kontorgiganten.no/sjokolade-twist-sylinder-1-5kg-p-17

    Open ##3074321

  • @derbadian@mas.to These are votes I could get behind.

    Open ##3074324

  • @glutto@mastodon.social 2025-12-22 23:18

    @derbadian@mas.to This might be tattoo-worthy.

    Open ##3074325

  • @harpaa01@mastodon.social 2025-12-23 00:55

    @derbadian@mas.to at first I was confused as to why you have both Milky Way and Mars bars (a Mars bar is functionally equivalent to a Milky Way in the US) and then I learned that what you call Milky Way outside of the US we call a Three Musketeers.

    Open ##3074326

  • @vosje62@mastodon.nl 2025-12-23 01:02

    @derbadian@mas.to It only leaves us with the question: are all boxes filled the same?

    Open ##3074331

  • @JohnnieMac@mastodon.scot 2025-12-23 01:29

    @derbadian@mas.to some may chuckle but I find this exercise much more beneficial than some knob at Meta trying to come up with a new way to manipulate our behaviour.

    Open ##3074333

  • @Chloeg@mastodon.art 2025-12-23 01:31

    @derbadian@mas.to citizen journalism at its best! 🫡

    Open ##3074334

  • @jandavis32@mastodon.social 2025-12-23 01:47

    @derbadian@mas.to hello handsome man I just followed you darling kindly follow back ok❤️❤️❤️❤️

    Open ##3074335

  • @lydiaschoch@mastodon.social 2025-12-23 01:53

    @derbadian@mas.to @nellie_m@autisticpri.de I do similar things. 😂 But shrinkflation sucks and I wish it would stop happening.

    Open ##3074336

  • @bardmoss@autistics.life 2025-12-23 02:38

    @derbadian@mas.to I take it you're not in the US. Over here bounty is a brand of paper towels.

    Open ##3074337

  • @tnt@chaos.social 2025-12-23 07:27

    @derbadian@mas.to That's by count. Do you have the chart by weight too ?

    Open ##3074339

  • @Galamadryade@piaille.fr 2025-12-23 08:39

    @derbadian@mas.to as a French living in France, I wonder what a "tub" of Celebrations looks like ? They sell Celebrations in supermarket, no problem I see what the assortment is. They are sold in a plastic bottle. I was taught a tub is similar to a bucket. I would not call a plastic bottle a tub... But maybe it's an idiomatic thing I'm not aware of ?

    Open ##3074341

  • @mark@social.markiswrit.ing 2025-12-23 08:49

    @derbadian@mas.to Valuable work, thank you. I would add that I think it's always worth explicitly stating "Galaxy Truffle × 0"

    Open ##3074346

  • @JeffS@mastodonapp.uk 2025-12-23 09:19

    @derbadian@mas.to Brilliant and essential work to establish key Xmas infiomation, but is it the number or the weight of the items that has decreased? Where's the comparison to previious years?

    Open ##3074351

  • @kallistomind@troet.cafe 2025-12-23 09:48

    @derbadian@mas.to That's too many Milky Way and not enough Maltesers!

    Open ##3074353

  • @derbadian@mas.to 2025-12-23 10:27

    By "popular" demand, I present... the Chocolate Bar Chart! Also, welcome to all my new followers (I am slightly overwhelmed) and please don't expect this quality of content all year round! 😂 #Christmas #Chocolate #Shrinkflation

    Open ##4314275